Gender age or age group

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location family situation CSP income and others In BB More firmographic criteria with the size of the company the sector of activity and others Another more modern approach to segmentation is increasingly developing in companies behavioral segmentation  This involves segmenting your customers not based on who they are sociodemographic criteria but above all based on their behavior throughout your customer journey This approach goes further and allows you to deduce the future purchasing behavior of your customers based on their past purchasing behavior Thus a customer who has already purchased one type of product will be more likely to purchase another socalled complementary product This makes it possible to offer even more precise messages Segmentation scoring and targeting whats the difference


A method for integrating intelligence into your customer database segmentation is an analysis operation The goal is to understand what and who your databases are made of This notion should therefore not be confused with Targeting Which translates into the choice of individuals to whom your marketing campaigns will be aimed This is a oneoff operation which you will have to reproduce for each new marketing action you carry out Scoring Mainly used in BB this method consists of assigning a score to Loan Phone Number List your prospects based on their business potential and their advancement in your sales funnel Although these notions are different they are still closely linked Indeed segmentation will allow you to carry out your targeting In the same way you could use scoring to create more or less hot customer segments





When  How to apply customer segmentation Deploy your customer segmentation in your marketing tools To be effective your segmentation must be deployed uniformly in your various marketing tools as well as in the associated monitoring and reporting tools To illustrate this point lets take the example of a private housing rental service The first challenge is to manage to activate as many new users as possible on the mobile application The challenge is therefore to transform registrants into active users The segments that this company could identify would be as follows Active  At least rental request completed Active  At least rental in the last days Active  At least rentals in the last days These segments are relevant but are completely useless before