Trigger mailings: 4 times more income than from ordinary letters

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Trigger mailings are an important marketing tool, because they are relevant and relevant to the client, and their automation allows you to significantly save time. According to Direct Marketing Association research, trigger emails bring business four times more revenue and 18 times more profit than conventional promos.As a few examples of our customers have collected:Trigger letter about the abandoned basket for the Yaroslavl ceramic manufactorA trigger letter is usually sent automatically based on a given event. For example, we set up triggers when the customer leaves the goods in his cart, not making a purchase within 30 minutes.

Or in the case when he put the goods in the basket, the session is completed and the user has not updated the status in CRM about the completion of the order. This also applies to emails that come to our clients on their birthdays.Abandned basketA letter about the abandoned basket, the shopify website design  potential customer receives after not completing the order. The letter itself usually contains a reminder or coupon that encourages you to continue the purchase.The full is a cash on how the newsletter for the online store monthly brings the client sales for 235 000+ rubles is on the link.Example of a letter about an abandoned cart for INVOGUEOur client, online clothing store INVOGUE, on average letters about an abandoned basket bring about 27 orders for 1 month in the



An example of a letter about the abandoned cart for VelesModaTrigger mailings about the abandoned basket work, and the statistics do not doubt it.Statistics on letters about the abandoned basket (month) for VelesModaTrigger Letters of Birth DaySending letters for a birthday is a reliable and unintensed way to build relationships with customers and strengthen the brand’s reputation. And if you add a letter of strong STA, this can lead to a significant increase in sales.Your customers will be happy to receive a congratulation letter on your special day - so let it be a surprise in the form of a discount or a gift that you can pick up in the store.Our letter for INVOGUE a month before your birthdayOur letter for INVOGUE on your birthdayNow there are three letters: a month before the birthday, on the day, and a week after. According to 3 letters in the aggregate, the client on average receives 22 orders per month in the amount of 160 000 Russian rubles. The average customer's check is about 7500 rubles.Statistics for letters of birthday (for may)Congratulations to birthday and abandoned cart should be an integral part of each brand’s marketing strategy, given their high conversion and engagement ratio.There are many different approaches to this kind of content. Maybe